How Optus Stadium Revolutionized Screen Management with UMNI
Optus Stadium, one of Australia’s premier venues, hosts world-class sporting events, concerts, and cultural celebrations for over 60,000 fans at a time. While the fan experience inside the stadium is seamless, managing the screens behind the scenes was anything but.
The Problem
The challenges they faced
A large amount of time was spent creating, modifying and supporting the system by the technical team when the team could have been spending time on items with a better value to the business
Before UMNI, updating screen content at Optus Stadium was a slow and costly process.
IT Bottlenecks
All screen updates relied on the IT team, delaying last-minute changes and overwhelming technical staff.
High Costs
The time-intensive process meant higher operational overheads for even minor updates.
Inflexibility
The system couldn’t keep up with the dynamic needs of live events, sponsors, and branding changes.
The team needed a solution that could put screen management back into the hands of the event and marketing teams while reducing costs and simplifying workflows.
The Solution
Enter: UMNI
UMNI stepped in to transform the way Optus Stadium managed their screens. With an intuitive platform designed for non-technical users, the marketing and event teams gained complete control over their content, freeing up IT resources.
Real-time Updates
Screens could be updated instantly for live events, sponsor changes, or guest announcements.
Empowered Teams
Non-technical staff could manage content effortlessly, cutting out reliance on IT.
Seamless Branding
The ability to switch between event-specific branding ensured every client felt represented perfectly.
Menu Boards are now completely managed by the relative catering teams in 52 retail outlets and 10 premium product spaces. This has been possible due to the way UMNI has been designed, making it simple and clear to identify the appropriate Menu Boards, Make Changes and then instantly view those changes.
The Result
The Outsized Impact
Optus Stadium saw immediate improvements after implementing UMNI:
Time Savings
Content updates were infinitely faster, letting teams respond to last-minute changes without delays, even during AFL matches.
Cost Reduction
IT involvement dropped significantly, reducing labor costs and streamlining workflows.
Fan Experience
Real-time updates meant better communication with guests, including live prices, live wayfinding and dynamic sponsor messaging.
Happier Teams
The marketing and event staff were thrilled with how easy it was to manage screens directly, creating a more agile and efficient operation.
The team at UMNI have supported the system well beyond expectations and have been great to work with.
Want to take your venue to the next level?
Let’s talk. Request a demo to see how UMNI can help.