How Adelaide Oval Elevates Operational Efficiency with UMNI

Why They Needed UMNI

Behind the Oval’s polished fan experiences was an operational hurdle: screen management. As the venue grew busier its offerings became more varied to keep up with customer demands, and their legacy systems weren’t keeping up.

Rigid Processes

Updating screen content involved multiple manual steps, creating inefficiencies during back-to-back events.

Marketing Overload

Every update required support from the tech and marketing teams, increasing complexity and causing delays.

Missed Opportunities

Sponsors and event hirers couldn’t always get the last-minute updates or branding consistency they expected.

Adelaide Oval needed a smarter, faster way to manage their screens—without compromising quality or adding stress to their teams.

How UMNI Solved Their Problems

UMNI provided Adelaide Oval with a platform designed for modern venue operations. By giving control back to the marketing and events teams, UMNI enabled faster updates, reduced technical IT dependence, and improved overall efficiency.

Simple User Interface

Non-technical staff could manage screen content effortlessly, using an intuitive platform that eliminated bottlenecks and streamlined operations across events.

Real-time Updates

Whether it was changing sponsor logos or updating menus during an event, content adjustments could be made instantly to reflect real-time needs.

Streamlined Products and Branding

Switching between hirer-specific products and event-based designs became a quick and seamless process, ensuring every client felt represented.

Adelaide Oval has leveraged UMNI’s venue-specific features to enhance experiences across all of its customer-facing spaces. From retail outlets and corporate suites to function rooms and cafés, UMNI enables seamless content management tailored to the unique needs of each area. 

Retail Menus

UMNI powers dynamic retail menus updated live during events, showcasing AO’s graphic templates, sponsor content, and branded activations during key on-field moments.

Wayfinding & Door Cards

UMNI coordinates event schedules at Adelaide Oval’s Concierge, displays directional information, and manages branded door cards for corporate suites, delivering tailored messages and sponsor activations venue-wide.

Function Room Signage

Branded menus in function and corporate spaces display food, beverage, and operational messaging aligned with room hirers for major events.

Café Management

The on-site café Koffee Ink uses UMNI to manage weekly specials and a dynamic menu board, adapting pricing and offerings seamlessly between event and non-event days.

The Impact of Using UMNI

The implementation of UMNI led to transformative results for Adelaide Oval:

Lower Costs

The venue saved on labor by eliminating the need for specialized support for routine updates and introducing the ability to review all screens centrally from a web browser

Enhanced Client Experiences

Event hirers, partners, sponsors and stakeholders loved seeing their branding executed perfectly, no matter how tight the turnaround.

Reduced Stress

Event days ran more smoothly as teams could handle last-minute changes without IT involvement.

Operational Agility

The Oval’s team could pivot quickly, meeting the demands of a packed and varied event calendar. They now have the ability to introduce dynamic pricing, or change products based on the hirer requirements.